OUR STORY
Precision Eyewear. Personalized Care. Everyday Value.
Welcome to DigiVision Optical, proudly serving the Lansing and East Lansing communities with a fresh, high-tech approach to vision care. Whether you're a busy student, a professional on the go, or simply looking for affordable, high-quality eyewear, we’re here to help you see your world with clarity — and style.
Located inside two conveniently accessible Meijer stores near MSU, DigiVision Optical makes it easier than ever to get a walk-in eye exam, browse top brand frames, and leave with custom eyeglasses — all in one visit.
At DigiVision Optical, our mission is simple:
To bring 4K vision into your life through cutting-edge optical technology, personalized care, and exceptional value.
We believe everyone deserves sharp, comfortable, and crystal-clear vision — without the wait or the high price tag.
That’s why we’ve built a sophisticated digital frame fitting system designed to provide superior visual performance, tailored to each patient’s individual needs.
Exclusive 4K Refraction Technology
We’re the only optical provider in the Lansing area offering 4K Refraction — a breakthrough in digital eye exams. With higher accuracy and greater clarity, this process helps you see better than 20/20.
Diamond Point™ Lens Customization
Using Diamond Point™ cutting software, we craft lenses customized to your exact prescription, gaze angle, facial form, and frame shape. It’s like a fingerprint for your eyes — and no one else sees like you do.
Personalized Frame Fitting
Thanks to our proprietary digital fitting system, your frames aren’t just chosen for style — they’re picked to enhance your vision and fit your face flawlessly.
Our complete eyewear packages start at just $49 a pair (with hard coating). Or upgrade to our $95 value bundle that includes:
Welcome Back MSU Students!
We’re not just another glasses store — we’re a full-service, patient-centered optical practice dedicated to:
Whether you need a quick prescription check, new glasses, or a last-minute eyewear emergency fix, our team is here for you with fast, flexible, and affordable service — always.
See why more patients are choosing DigiVision Optical for their eye care and eyewear needs.
Walk in today or book your appointment online to experience better vision,
better prices, and better care — the DigiVision way.
